Putting Stakeholder Management into Practice
Description
Stakeholder Management is difficult to translate into practice even for the experienced manager. This book details and analyzes success stories from a wide range of sectors to illustrate how Stakeholder Management can be tailored to each unique situation. It provides the reader with concrete answers and ideas about planning and implementing successful Sakeholder Management in the areas of customer retention, employee commitment, and internal service quality.
Keywords
Business & EconomicsManagement
2004Book
Author(s)Joachim Scharioth, Margit Huber
PublisherSpringer Science & Business Media
ISBN9783540206910
LanguageEnglish
