Online Political Communication How to Use the Web to Build Consensus and Boost Participation
Description
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Keywords
Political ScienceSocial ScienceMedia StudiesBusiness & EconomicsBusiness CommunicationPolitical ProcessLanguage Arts & DisciplinesCommunication StudiesSociology
2015Book
Author(s)Gianluca Giansante
PublisherSpringer International Publishing
ISBN9783319176161
LanguageEnglish
