Innovating in a Service-Driven Economy Insights, Application, and Practice
Description
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
Keywords
Business & EconomicsManagementInternationalProduction & Operations ManagementMarketingStrategic PlanningResearch & DevelopmentSales & SellingEconomics
2015Book
Author(s)Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
PublisherPalgrave Macmillan UK
ISBN9781137409010
LanguageEnglish
