Digital Strategies in the Pharmaceutical Industry
Description
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Keywords
Business & EconomicsManagementMarketingStrategic PlanningSales & Selling
2003Book
Author(s)Leonard Lerer, Mike Piper
PublisherPalgrave Macmillan UK
ISBN9781403903792
LanguageEnglish
