Cruise Management Information and Decision Support Systems
Description
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Keywords
Business & EconomicsMarketingSales & SellingAdvertising & Promotion
2011Book
Author(s)Cornelia Schoen, Alexis Papathanassis, Michael H. Breitner
PublisherGabler Verlag
ISBN9783834932723
LanguageEnglish
