Tourism Management, Marketing, and Development Volume I: The Importance of Networks and ICTs
Description
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Keywords
Business & EconomicsMarketingIndustriesHospitality, Travel & TourismManagementStrategic PlanningLeadershipBusiness CommunicationDevelopmentEconomic DevelopmentSales & SellingAdvertising & Promotion
2014Book
Author(s)Dimitrios Buhalis, Marcello M. Mariani, Wojciech Czakon, Ourania Vitouladiti
PublisherPalgrave Macmillan US
ISBN9781137368652
LanguageEnglish
