Strategy and Success Factors of Business Schools
Description
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
Keywords
Business & EconomicsStrategic PlanningLeadershipEducationSchoolsLevelsHigherManagement
2016Book
Author(s)Anne Kathrin Adam
PublisherSpringer Fachmedien Wiesbaden
ISBN9783658145187
LanguageEnglish
