The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries
Description
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Keywords
Business & EconomicsInternationalMarketingSales & Selling
2016Book
Author(s)Franziska Krüger
PublisherSpringer Fachmedien Wiesbaden
ISBN9783658125561
LanguageEnglish
