A Sociology of the World Rally Championship History, Identity, Memories and Place
Description
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
Keywords
Social ScienceSociologyRegional StudiesSports & RecreationHistorySocial HistoryBusiness & EconomicsMarketingIndustriesServiceAnthropologyCultural & SocialCultural & Social AspectsSales & Selling
2014Book
Author(s)H. Naess
PublisherPalgrave Macmillan UK
ISBN9781349487714
LanguageEnglish
