Franchising Globally Innovation, Learning and Imitation
Description
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Keywords
Business & EconomicsInternationalManagementSmall BusinessEntrepreneurshipOrganizational Behavior
2010Book
Author(s)Ilan Alon
PublisherPalgrave Macmillan UK
ISBN9780230238282
LanguageEnglish
