Travel and Tourism
Description
Approaching Travel and Tourism as a business, this book deals with all key topics in this expanding subject area. Units include - tourist motivation, the hospitality business, the marketing of tourism, government involvement and the impact of tourism on host countries.
Keywords
Business & EconomicsManagement
1992Book
Author(s)J. Christopher Holloway
PublisherMacmillan
ISBN9780333552452
LanguageEnglish
