Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry
Description
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
Keywords
Business & EconomicsManagement ScienceManagement
1996Book
Author(s)Ralph Fürderer
PublisherDeutscher Universitätsverlag
ISBN9783824462797
LanguageGerman
