Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty
Description
Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing.
Keywords
Business & EconomicsManagement ScienceManagement
1997Book
Author(s)Nils Tönshoff
PublisherDeutscher Universitätsverlag
ISBN9783824464777
LanguageGerman
