Electoral Strategies and Political Marketing
Description
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Keywords
Political SciencePolitical IdeologiesDemocracyBusiness & EconomicsMarketingComparative PoliticsInternational RelationsHistory & TheoryPolitical ProcessCampaigns & ElectionsSales & Selling
1992Book
Author(s)Shaun Bowler, Farrell, David M.
PublisherPalgrave Macmillan UK
ISBN9780333558942
LanguageEnglish
