The Political Marketing Game
Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Keywords
Political ScienceComparative PoliticsPolitical ProcessCampaigns & ElectionsBusiness & EconomicsIndustriesSocial ScienceMedia StudiesInternational RelationsHistory & Theory
2011Book
Author(s)Jennifer Lees-Marshment
PublisherPalgrave Macmillan UK
ISBN9780230537774
LanguageEnglish
