Sport Business in the Global Marketplace
Description
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Keywords
Business & EconomicsManagementMarketingInternationalEconomicsSales & SellingStrategic Planning
2002Book
Author(s)Hans Westerbeek, Aaron Smith
PublisherPalgrave Macmillan UK
ISBN9781403903006
LanguageEnglish
