Sport as a Business International, Professional and Commercial Aspects
Description
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Keywords
Business & EconomicsInternationalManagementSports & RecreationEconomicsTheoryOrganizational BehaviorConsumer Behavior
2011Book
Author(s)Harald Dolles
PublisherPalgrave Macmillan UK
ISBN9780230249257
LanguageEnglish
