Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Keywords
STRATEGIC PLANNING
2009Book
Author(s)Mats Lindgren
PublisherPalgrave Macmillan
ISBN9780230579194
LanguageEnglish
