Scenario Planning The Link Between Future and Strategy
Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Keywords
Business & EconomicsDecision-Making & Problem Solving
2003Book
Author(s)Mats Lindgren
PublisherPalgrave Macmillan
ISBN9780333993170
LanguageEnglish
