Reading Shenbao Nationalism, Consumerism and Individuality in China 1919–37 | EKB DL

Home BookReading Shenbao Nationalism, Consumerism and Individuality in China 1919–37

Reading Shenbao Nationalism, Consumerism and Individuality in China 1919–37

Reading Shenbao Nationalism, Consumerism and Individuality in China 1919–37

Description

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.

Keywords

HistoryAsiaSocial HistoryModernChinaPolitical ScienceHistory & Theory

2009Book

Author(s)Weipin Tsai, Weipin Tsai

PublisherPalgrave Macmillan UK

ISBN9780230019829

LanguageEnglish

SpringerLink Book

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