Chinese Consumers Exploring the World's Largest Demographic
Description
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Keywords
Business & EconomicsConsumer BehaviorInternationalEconomicsComparativeMarketingResearchPsychologyIndustrial & Organizational PsychologyAdvertising & Promotion
2018Book
Author(s)Ashok Sethi
PublisherSpringer Nature Singapore
ISBN9789811089916
LanguageEnglish
