Coping with Retail Giants Gaining an Edge Over Discounters
Description
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Keywords
Business & EconomicsManagementSmall BusinessMarketingResearchEntrepreneurshipStrategic PlanningLeadershipIndustriesRetailingOrganizational Behavior
2015Book
Author(s)A. Coskun Samli
PublisherPalgrave Macmillan US
ISBN9781137476333
LanguageEnglish
