An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Description
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Keywords
Business & EconomicsProduction & Operations ManagementResearch & Development
2011Book
Author(s)Nicolas Zacharias
PublisherGabler Verlag
ISBN9783834933386
LanguageEnglish
