Bancassurance in Europe
Description
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Keywords
Business & EconomicsEconomicsMacroeconomicsBanks & BankingInsurance
1994Book
Author(s)Tobias C. Hoschka
PublisherPalgrave Macmillan UK
ISBN9780333628140
LanguageEnglish
