Cross-Border Entry in European Retail Financial Services
Description
Providing a comprehensive assessment of the strategies of banks and insurance companies in the move towards an internal European market for financial services, this book analyzes the latest theoretical and institutional developments. It also provides a range of case studies of actual cross-border entry strategies of some of the largest European financial institutions.
Keywords
Business & MoneyEconomics
1993Book
Author(s)Tobias C. Hoschka
PublisherPalgrave Macmillan
ISBN9780333605424
LanguageEnglish
