The Emergence of Southern Multinationals Their Impact on Europe
Description
In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.
Keywords
Business & EconomicsManagementInternationalEconomicsTheoryOrganizational BehaviorConsumer Behavior
2010Book
Author(s)Louis Brennan
PublisherPalgrave Macmillan UK
ISBN9780230235571
LanguageEnglish
