Multinationals on the Periphery
Description
Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.
Keywords
Business & EconomicsInternationalEconomicsManagement
2007Book
Author(s)Gabriel R. G. Benito, Rajneesh Narula
PublisherPalgrave Macmillan UK
ISBN9781403991669
LanguageEnglish
