PR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media | EKB DL

Home BookPR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media

PR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media

PR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media

Description

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Keywords

PUBLIC RELATIONSMASS MEDIA

2008Book

Author(s)Trevor Morris

PublisherPalgrave Macmillan

ISBN9780230205840

LanguageEnglish

SpringerLink Book

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