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Explaining Consumer Choice

Explaining Consumer Choice

Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Keywords

CONSUMER BEHAVIOR

2007Book

Author(s)Gordon R. Foxall

PublisherPalgrave Macmillan

ISBN9781403998620

LanguageEnglish

SpringerLink Book

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