Explaining Consumer Choice
Higher Education Consumer Choice
Consumer choice in the Third World: A study of the welfare effects of advertising and new products in a developing country
Perspectives on Consumer Choice From Behavior to Action, from Action to Agency
Measurement in Public Choice
A management guide to market research (Macmillan studies in marketing management)
The Behavioral Economics of Brand Choice
Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Rational Choice
The Social Audit Consumer Handbook A Guide to the Social Responsibilities of Business to the Consumer