Marketing for the Non-Profit Sector | EKB DL

Home BookMarketing for the Non-Profit Sector

Marketing for the Non-Profit Sector

Marketing for the Non-Profit Sector

Description

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Keywords

Business & EconomicsAdvertising & PromotionMarketingSales & SellingNonprofit Organizations & Charities

1992Book

Author(s)T.J. Hannagan

PublisherMacmillan Education UK

ISBN9780333525821

LanguageEnglish

SpringerLink Book

Similar Books

Research for Marketing

Research for Marketing

Marketing Revealed Challenging the Myths

Marketing Revealed Challenging the Myths

The Future of Marketing Critical 21st Century Perspectives

The Future of Marketing Critical 21st Century Perspectives

Successful Marketing: Get Brilliant Results Fast

Successful Marketing: Get Brilliant Results Fast

Services Marketing Text and Cases

Services Marketing Text and Cases

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Nonprofit Organizations Challenges and Collaboration

Nonprofit Organizations Challenges and Collaboration

Creative Marketing An Extended Metaphor for Marketing in a New Age

Creative Marketing An Extended Metaphor for Marketing in a New Age

Demystifying Marketing A Guide to the Fundamentals for Engineers

Demystifying Marketing A Guide to the Fundamentals for Engineers

Marketing Through Turbulent Times

Marketing Through Turbulent Times