Research for Marketing | EKB DL

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Research for Marketing

Research for Marketing

Description

An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems.

Keywords

Marketing research.

1991Book

Author(s)Michael J. Baker

PublisherMacmillan Education

ISBN9780333470206

LanguageEnglish

SpringerLink Book

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