Multinationals and Global Consumers Tension, Potential and Competition
Description
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
Keywords
Business & EconomicsInternationalManagementEconomicsComparativeMarketingBusiness CommunicationOrganizational BehaviorSales & Selling
2013Book
Author(s)T. Chan, G. Cui
PublisherPalgrave Macmillan UK
ISBN9781137307286
LanguageEnglish
