The Rise of Asian Firms Strengths and Strategies
Description
Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.
Keywords
Business & EconomicsManagementSocial ScienceEthnic StudiesAsian StudiesStrategic PlanningLeadershipInternationalMarketingResearchDevelopmentEconomic DevelopmentAnthropologyCultural & Social
2014Book
Author(s)T. Chan, G. Cui
PublisherPalgrave Macmillan UK
ISBN9781137407696
LanguageEnglish
