The Innovation Spiral Launching New Products in Shorter Time Intervals
Description
Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.
Keywords
Business & EconomicsMarketingPolitical SciencePublic PolicyEconomic PolicySales & SellingAdvertising & Promotion
1997Book
Author(s)Gabriele Trinkfass
PublisherDeutscher Universitätsverlag
ISBN9783824464258
LanguageGerman
