European Retail Research 2009 | Volume 23 Issue I
Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Keywords
Business & EconomicsManagementMarketingDistributionIndustriesStrategic PlanningSales & Selling
2009Book
Author(s)Bernhard Swoboda
PublisherGabler Verlag
ISBN9783834912251
LanguageEnglish
