European Retail Research 2011 | Volume 25 Issue I
Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Keywords
Business & EconomicsManagementSales & Selling
2011Book
Author(s)Dirk Morschett
PublisherGabler Verlag
ISBN9783834930934
LanguageEnglish
