Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Keywords
Business & EconomicsMarketingStrategic PlanningLeadershipSmall BusinessManagementDevelopmentEconomic DevelopmentOperations ResearchSales & SellingAdvertising & PromotionDecision-Making & Problem Solving