Entrepreneurship and Innovation During Austerity Surviving Beyond the Great Recession
Description
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Keywords
Business & EconomicsStrategic PlanningLeadershipCorporate FinanceManagementEntrepreneurshipOrganizational BehaviorEconomics
2013Book
Author(s)Ian Chaston
PublisherPalgrave Macmillan UK
ISBN9781137324429
LanguageEnglish
