The Drivers of Wearable Device Usage Practice and Perspectives
Description
This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
Keywords
Business & EconomicsInformation ManagementComputersManagement Information SystemsMarketingSocial AspectsBusiness MathematicsDesktop ApplicationsSales & Selling
2016Book
Author(s)Claus-Peter H. Ernst
PublisherSpringer International Publishing
ISBN9783319303741
LanguageEnglish
