Factors Driving Social Network Site Usage | EKB DL

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Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

Description

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Keywords

Business & EconomicsManagementMarketingSales & Selling

2015Book

Author(s)Claus-Peter H. H. Ernst

PublisherSpringer Fachmedien Wiesbaden

ISBN9783658099176

LanguageEnglish

SpringerLink Book

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