Creating Value Through International Strategy
Description
Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
Keywords
STRATEGIC PLANNINGGLOBALIZATIONINTERNATIONAL BUSINESS ENTERPRISES
2004Book
Author(s)Pankaj Ghemawat
PublisherPalgrave Macmillan
ISBN9781403934727
LanguageEnglish
