The Strategy and Organization of International Business
Description
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
Keywords
Business & EconomicsMarketingInternationalManagementStrategic PlanningSales & SellingAdvertising & PromotionOrganizational Behavior
1998Book
Author(s)Fred Burton, Peter J. Buckley, Hafiz Mirza
PublisherPalgrave Macmillan UK
ISBN9780333674697
LanguageEnglish
