Ethics in the Alcohol Industry
Description
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities.
Keywords
Business & EconomicsMarketingSocial ScienceSociologyLaborManagementBusiness EthicsEconomic HistorySales & SellingAdvertising & PromotionEconomics
2009Book
Author(s)Simon Robinson
PublisherPalgrave Macmillan UK
ISBN9780230219885
LanguageEnglish
