Acceptance of Remote Services Perception, Adoption, and Continued Usage in Organizational Settings
Description
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & Promotion
2009Book
Author(s)Nancy V. Wünderlich
PublisherSpringer Science & Business Media
ISBN9783834919571
LanguageEnglish
