Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting | EKB DL

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Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

Description

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Keywords

Business & EconomicsMarketingSales & SellingAdvertising & Promotion

2011Book

Author(s)Stefanie Paluch

PublisherGabler Verlag

ISBN9783834931009

LanguageEnglish

SpringerLink

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