Brands with a Conscience How to Build a Successful and Responsible Brand | EKB DL

Home BookBrands with a Conscience How to Build a Successful and Responsible Brand

Brands with a Conscience How to Build a Successful and Responsible Brand

Description

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.

Keywords

SOCIAL RESPONSIBILITY OF BUSINESSBUSINESS ETHICS

2016Book

Author(s)Sandra Horlings

PublisherKogan Page

ISBN9780749475444

LanguageEnglish

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