Customer Satisfaction Evaluation Methods for Measuring and Implementing Service Quality | EKB DL

Home BookCustomer Satisfaction Evaluation Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation Methods for Measuring and Implementing Service Quality

Description

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

Keywords

Business & EconomicsSales & SellingOperations ResearchManagement ScienceManagement

2009Book

Author(s)Evangelos Grigoroudis

PublisherSpringer US

ISBN9781441916396

LanguageEnglish

Similar Books

Multicriteria Decision Aid Classification Methods

Multicriteria Decision Aid Classification Methods

Evaluation and Decision Models with Multiple Criteria Case Studies

Evaluation and Decision Models with Multiple Criteria Case Studies

Multi-criteria Decision Making Methods A Comparative Study

Multi-criteria Decision Making Methods A Comparative Study

Intelligent Decision Making in Quality Management Theory and Applications

Intelligent Decision Making in Quality Management Theory and Applications

Advances in Multicriteria Analysis

Advances in Multicriteria Analysis

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data

Intelligent Sensory Evaluation Methodologies and Applications

Intelligent Sensory Evaluation Methodologies and Applications

Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies

Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies

Handbook of Multicriteria Analysis

Handbook of Multicriteria Analysis

Evaluation and Decision Models with Multiple Criteria Stepping Stones for the Analyst

Evaluation and Decision Models with Multiple Criteria Stepping Stones for the Analyst