Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies
Description
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Keywords
Business & EconomicsMarketingSocial ScienceSociologyCustomer RelationsResearchStrategic PlanningLeadershipManagementAdvertising & Promotion
2014Book
Author(s)Philipp Klaus
PublisherPalgrave Macmillan UK
ISBN9781137375452
LanguageEnglish
