Resources, Efficiency and Globalization
Description
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Keywords
Business & EconomicsInternationalBusiness CommunicationPolitical ScienceGlobalizationEconomics
2010Book
Author(s)Pavlos Dimitratos
PublisherPalgrave Macmillan UK
ISBN9780230236530
LanguageEnglish
